End-to-end Research (qual-quant survey)
- Regular qual-quant research with sufficient scope of customization
- Wide range of target group can be reached
- Scripted quant questionnaire
- Dashboard based regular monitoring for large-scale survey
- In-depth discussion - AI based topline
Consumer immersions
- 4000+ immersions in a year
- Product test/ Concept test / Pack test/ messaging test
- Product range – Biscuits, Chips, wafer, Chocolates, Wafer, Masala, Blended masala, ready to eat food like noodles, pasta etc.
- Experienced team – effective PMT with experienced moderators, analysis and reporting
- Product placement as necessary
- Transcription = AI based
- Quick turn around time
Media tracking
- Content track – daily/weekly/monthly – CATI/ Telephonic DI/Whatsapp Diary
- Exploratory Studies – best villains, storyline, female leads etc
- Brand Lift Studies (OTT, Social Media)
- Pre-launch awareness
- Trailer, teaser likeability and impact
- Post launch evaluation of new shows
- Monthly evaluation of serials
- Distribution research
- Ideation for Non-Fiction shows
- Digital Ethnography / CHVs – to get into the daily life of viewers/slice of life
CATI
- Ramped up-to 100-seater
- Language proficiency – 11
- Auto dialer enabled
- Firewall protected state of art system ensure maximum data security
- Quick TAT with assured quality
Social research
- 50000+ Pan India household survey
- 1000+ FGDs and IDIs with multi-level stake holders
- Domain specific Advisory group for Health, Gender, Livelihood, Education
- Nation wide presence in 17 states
- Tailored research tools, evaluation and analysis
- Equipping clients with valuable and actionable intelligence
Modern tools usage
- AI based services for analysis
- Awaz – the RMS portal
Panel-based survey
- Around 400 thousand
- Opportunity to use database for any survey
- Household panel
- Youth panel
- SMB panel
Global presence
- Specialised team to meet the Global standards
- Experienced partners across the World affiliated with Global professional
associations like ESOMAR
Syndicated
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