About Us

About Us

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Who We Are

Who We Are

Recognizing the evolution of customer preferences, the minds of Median created this omni channel research and consulting house which has a seamless amalgamation of Business Strategy , Marketing & Market Research providing brands with Industry Insights , Voice Of Consumers , Brand Mention & Sentiment Analysis based on Consumer Feedback, Market Trends & Consumer Behavioral Insights enabling them to design a future ready Business Strategy. We help companies to develop an integrated strategy that ensures meeting and exceeding expectations of its customers.

market research company India

Experts with Impact

Deliver transformative strategies to help build long-term value.

Leadership Team

Deliver transformative strategies to help build long-term value.
  • 22+ years of experience in research & consultancy.
  • Has worked in leading Market research agencies like IMRB, IPSOS, AMI Partners, GfK.
  • Rich experience in Media (Zee, Star, Voot), IT (Microsoft, Cisco, Dell, Google), Telecom (Vodafone, Tata, Starhub), FMCG & Social sectors.
  • Management Graduate with 16+ years of experience in Market Research.
  • Successfully executed large domestic and international studies in FMCG, Social, B2B, Tobacco, Liquor, Beverages etc.
  • Associated with many prestigious clients like Britannia, Tata, ITC, MTR, Sabmiller, Jana Graha, WRI India, NIAS, IIM Lucknow, IIM Bangalore, Biskfarm, Emami etc.
  • Management Graduate with 22+ years of experience in Business Consulting and Market Research.
  • Has worked with various MR agencies & has extensive experience in handling large scale studies through out the length and breadth of the country.
  • He has handled large Indian & Global clients in the Retail, E-commerce, BFSI & Media sector.
  • Management Graduate with 20+ years of experience in Strategic Management & Administration.
  • Worked across industries, specialized in competency modeling, talent management & productivity enhancement.
  • Credited with large scale re-branding and change management initiatives & process re-engineering.
  • 35+ years of experience in market research operations in India, Nepal, and African countries like, Gabon, Cameroon and other Central African countries.
  • Developed and lead F&T business for last 15 years for domestic and International markets.
  • More than 2 decades of experience in market and social research and consumer insights.
  • Has worked in leading MR agencies as well as the client side (Raymond, Future Group etc.).
  • Has worked across different categories ranging from UPI Wallet, Dairy & Confectionaries, Textile, Apparel, Home Furnishing, Personal care, Skin care, Oral care, Tobacco, Household care.
Venkata Krishna Rao
  • 16+ years of experience in Quantitative Research
  • Worked on various methodologies like Brand Tracking, Brand Health Dipsticks, Campaign Evaluations, Post Launch Evaluations, Retail Audits, Customer Experience Evaluations, Concept Product testing, Usage And Attitude studies etc., for multiple sectors like FMCG, Retail, Media, DTH, Finance, Auto etc.
  • Chartered Accountant with 22+ years of experience in Financial control and discipline.
  • Has worked with various MNC companies specializing in MIS, Forecasting and Internal Control.
  • 11 years experience in MR industry managing transformation and arranging credit facility.
  • 18+ years of experience in market research, handling both International and Domestic clients
  • Worked in leading MR companies like Kantar (TNS), Hansa Research Group etc
  • In his past stint in Hansa Research, he was working as General Manager – Client Servicing in the International Business Division, primarily servicing clients from Southeast Asia and Europe

Key Resources

Deliver transformative strategies to help build long-term value.
  • More than 35 years of experience in Market Research field operations.
  • Wide experience in multi vertical and large scale studies.
  • Has handled projects like IRS, NRS, Tracking Studies, Panel studies, BRR for leading companies.
  • 13 + years experience in MR with Hansa Research Group and Modulus.
  • Expertise in handling consumer immersions for FMCG and other sectors.
  • Has rich experience in client servicing.
  • A Gold Medalist in Anthropology, she has more than 6 years experience in consumer and bio-social research.
  • Worked with Model and Modulus & handled Media clients (STAR & Zee Sarthak).
  • Leading Media projects of Median (Zee Sarthak, Colors Bangla & VOOT).
  • 12+ years of experience in market industry. Has worked with Hansa & Kadence.
  • Handled large CATI set ups and project implementations.
  • Wide experience in client management, resourcing, quality control and field operations.
  • A dynamic marketing research professional with 30 years of rich experience in Market Research (Online & Offline), Marketing and Team Management.Expertise in field planning, execution and overall operations in different states in India.A veteran in MR, he has worked with Nielsen, IPSOS, TNS and HRG and is equipped to handle different types of qualitative and quantitative studies.
  • Soumen has 20 + years of experience in data analysis, including various statistical analysis on quantitative data and data modelling for global brands.
  • He has worked in world’s leading consulting organizations viz. AMI-Partners Inc., Frost & Sullivan, Cross-Tab Marketing Services, AC Nielsen ORG-MARG etc. He is an MBA and holds an advance diploma in software technology.
  • 22+ years of experience as a marketing strategist, business analyst and a retail consulting specialist.
  • Working with Indian Retail SME sector for the last 15 years.
  • Specialties: Retail Advisory Services (Operation Audit, Customer Connect Programs, e-Commerce Strategy & Planning) & Change Management for large transformation projects.
  • 12+ years of experience in market industry. Has worked with Hansa & Kadence.Handled large CATI set ups and project implementations.Wide experience in client management, resourcing, quality control and field operations.
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