
A look into the cultural prism that is Odisha
India – the land of the many and the varied – has always had the world enthralled with its charm. It does no less for
India – the land of the many and the varied – has always had the world enthralled with its charm. It does no less for
Concept testing is a term that lies at the cornerstone of every business endeavour and its plan of progress. While a layman might assume that
Health has been a point of concern for people ever since the Covid pandemic made us realise how fragile it could be, if not maintained
What is consumer segmentation? Consumer segmentation is a decision-making tool for the marketing manager in the crucial task of selecting the target consumer for a given product
The sales of goods and services from street vendors through mom & pop stores to large retail chains have undergone a profound evolution during the
Skincare has always enjoyed mixed popularity among women. While most women realise the importance of keeping one’s skin nourished, lifestyle habits often make it challenging
When it comes providing tiffin to kids at school, we clearly have two parties in the picture – the parents and the kids – with
In trying to map the changes that were brought about by the pandemic in the last two years in the minds and lives of the