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Constrained Municipal Services and Citizen Satisfaction Amidst Rapid Urbanization City Municipal corporations are responsible for the Planning, implementation, and maintenance of the essential civic services.
For sustained success in today’s highly competitive business landscape, staying ahead of the curve is crucial. Market research is one of the key strategies that
Concept testing is a term that lies at the cornerstone of every business endeavour and its plan of progress. While a layman might assume that
What is consumer segmentation? Consumer segmentation is a decision-making tool for the marketing manager in the crucial task of selecting the target consumer for a given product
The sales of goods and services from street vendors through mom & pop stores to large retail chains have undergone a profound evolution during the