Health Awareness in Indian Youth
Health has been a point of concern for people ever since the Covid pandemic made us realise how fragile it could be, if not maintained well. The pandemic has tested…
Consumer Segmentation: Why Psychographic Segmentation
What is consumer segmentation? Consumer segmentation is a decision-making tool for the marketing manager in the crucial task of selecting the target consumer for a given product and designing an appropriate marketing…
Tiffin Choices – Moms Vs Kids
When it comes providing tiffin to kids at school, we clearly have two parties in the picture – the parents and the kids – with the first party continually trying…
The Indian Women’s Journey Through The Pandemic
In trying to map the changes that were brought about by the pandemic in the last two years in the minds and lives of the common people, we have conducted…
Serial Viewership
Daily soaps – or serials, in popular terminology – are a major market-holder of the television entertainment industry. Nothing provides a more constant and sustainable source of entertainment as daily…
Can dealers emerge stronger in the neo-neo-normal?
With the pandemic, most of the business activities across the globe had come to a halt as several countries closed their airports, ports as well as domestic transportation imposing nation-wide…
How Businesses are Gearing to The Changing Behavior of Consumers
When the lockdown period was extended and the state of West Bengal closed completely, to keep commercial goods accessible the e-commerce delivery was kept active. West Bengal is among the…
Resetting life goals in new normal
For almost everyone, 2020 has been a dumpster fire, and 2021 hasn't been any better. There's no getting around it: things are a little bleak right now. Stop being so…