How spending times on social media grew this lockdown
Do you remember the first day when the first lockdown was announced? While the gloomy side was yet to be understood, 2020 made many of
June 23, 2021
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Exploring Neo Normal: Bengal’s tryst with Corona lockdowns
Sleeping with laptops, lunch over con-calls, kids online whole day, sanitizer bottles everywhere, afternoon siesta and so on, the list seems countless. Days out in
June 14, 2021
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Resetting life goals in new normal
For almost everyone, 2020 has been a dumpster fire, and 2021 hasn’t been any better. There’s no getting around it: things are a little bleak
June 10, 2021
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Pumps and various industrial equipment to identify the market opportunity
We assisted a leading manufacturer of pumps and various industrial equipment to identify the market opportunity and create a market entry and positioning strategy for
May 18, 2021
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Attitudes and behaviour in respect to the ongoing pandemic
On behalf of a global organization, we conducted a rapid assessment survey of the residents in selected slums in Kolkata to understand their attitudes and
May 14, 2021
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Target audience during and after the ’lockdown’ due to the pandemic
We helped a leading media house gain insights into the TV viewing habits of the target audience during and after the ’lockdown’ due to the
May 4, 2021
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