Median Research & Consulting Private Limited
What is consumer segmentation? Consumer segmentation is a decision-making tool for the marketing manager in the crucial task of selecting the target consumer for a given product and designing an appropriate marketing…
The sales of goods and services from street vendors through mom & pop stores to large retail chains have undergone a profound evolution during the past few years. Further, with…
Skincare has always enjoyed mixed popularity among women. While most women realise the importance of keeping one’s skin nourished, lifestyle habits often make it challenging to adopt the discipline required…
When it comes providing tiffin to kids at school, we clearly have two parties in the picture – the parents and the kids – with the first party continually trying…
Small businesses (having employee size of 1 to 99) and medium businesses (having employees between 100 and 999) have faced critical barriers in the past two years in terms of…
Daily soaps – or serials, in popular terminology – are a major market-holder of the television entertainment industry. Nothing provides a more constant and sustainable source of entertainment as daily…
The Covid-induced lockdowns have been a dampener to tourists and travelers for close to two years. The yearning for packing a suitcase and leaving for a trip – big or…
BACKGROUND Durga puja is the biggest festival which is celebrated with friends and family together. People wait eagerly for Durga puja and plan well ahead – what to do over…
Background and Coverage As the country is severely affected by the covid19 pandemic, people are acclimatized to the idea of work from home and social distancing. There has been a…
Background & Coverage: As the country is gingerly stepping out of the COVID related restrictions, Median Research thought of running a short survey amongst its panel members on Quick Service…