Median Research & Consulting Private Limited
What is consumer segmentation? Consumer segmentation is a decision-making tool for the marketing manager in the crucial task of selecting the target consumer for a given product and designing an appropriate marketing…
The sales of goods and services from street vendors through mom & pop stores to large retail chains have undergone a profound evolution during the past few years. Further, with…
Skincare has always enjoyed mixed popularity among women. While most women realise the importance of keeping one’s skin nourished, lifestyle habits often make it challenging to adopt the discipline required…
When it comes providing tiffin to kids at school, we clearly have two parties in the picture – the parents and the kids – with the first party continually trying…
In trying to map the changes that were brought about by the pandemic in the last two years in the minds and lives of the common people, we have conducted…
Small businesses (having employee size of 1 to 99) and medium businesses (having employees between 100 and 999) have faced critical barriers in the past two years in terms of…
Research panel – a term that has become increasingly common in the context of research companies, especially the ones that deal in market research. A short discussion on the why-s…
Looking for a munch break or a head-calmer window in between hectic office hours or some cool evening gupshup with the partner – the city folk has a common destination…
Daily soaps – or serials, in popular terminology – are a major market-holder of the television entertainment industry. Nothing provides a more constant and sustainable source of entertainment as daily…
The Covid-induced lockdowns have been a dampener to tourists and travelers for close to two years. The yearning for packing a suitcase and leaving for a trip – big or…