A look into the cultural prism that is Odisha
India – the land of the many and the varied – has always had the world enthralled with its charm. It does no less for us who are part of…
How Market Research can help shape Your Innovation
Concept testing is a term that lies at the cornerstone of every business endeavour and its plan of progress. While a layman might assume that companies launch new products every…
Health Awareness in Indian Youth
Health has been a point of concern for people ever since the Covid pandemic made us realise how fragile it could be, if not maintained well. The pandemic has tested…
Consumer Segmentation: Why Psychographic Segmentation
What is consumer segmentation? Consumer segmentation is a decision-making tool for the marketing manager in the crucial task of selecting the target consumer for a given product and designing an appropriate marketing…
Artificial Intelligence: Revolutionizing the Retail Sector by Redefining Customer Experience
The sales of goods and services from street vendors through mom & pop stores to large retail chains have undergone a profound evolution during the past few years. Further, with…
Be In Love With You – Take A Look Into Our Skin Care Survey
Skincare has always enjoyed mixed popularity among women. While most women realise the importance of keeping one’s skin nourished, lifestyle habits often make it challenging to adopt the discipline required…
Tiffin Choices – Moms Vs Kids
When it comes providing tiffin to kids at school, we clearly have two parties in the picture – the parents and the kids – with the first party continually trying…
The Indian Women’s Journey Through The Pandemic
In trying to map the changes that were brought about by the pandemic in the last two years in the minds and lives of the common people, we have conducted…
How Small and Medium Businesses in India Are Faring Post Pandemic
Small businesses (having employee size of 1 to 99) and medium businesses (having employees between 100 and 999) have faced critical barriers in the past two years in terms of…
Why Panel Based Research
Research panel – a term that has become increasingly common in the context of research companies, especially the ones that deal in market research. A short discussion on the why-s…