Serial Viewership

Daily soaps – or serials, in popular terminology – are a major market-holder of the television entertainment industry. Nothing provides a more constant and sustainable source of entertainment as daily…

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Can dealers emerge stronger in the neo-neo-normal?

With the pandemic, most of the business activities across the globe had come to a halt as several countries closed their airports, ports as well as domestic transportation imposing nation-wide…

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A comprehensive read on market research and its implications

Any collection of tactics used to acquire information and better understand a company's target market is known as market research (or marketing research). Businesses utilise this data to improve product…

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How Businesses are Gearing to The Changing Behavior of Consumers

When the lockdown period was extended and the state of West Bengal closed completely, to keep commercial goods accessible the e-commerce delivery was kept active. West Bengal is among the…

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