Serial Viewership
Daily soaps – or serials, in popular terminology – are a major market-holder of the television entertainment industry. Nothing provides a more constant and sustainable source of entertainment as daily…
TRAVEL
The Covid-induced lockdowns have been a dampener to tourists and travelers for close to two years. The yearning for packing a suitcase and leaving for a trip – big or…
Understanding Psychography Of Customers
Do I know well who are my customers? What is the best way to reach them? In this competitive world it is extremely important to understand the need of your…
SHORT SURVEY ON PUJA FESTIVAL
BACKGROUND Durga puja is the biggest festival which is celebrated with friends and family together. People wait eagerly for Durga puja and plan well ahead – what to do over…
SHORT SURVEY ON OTT VIEWERSHIP
Background and Coverage As the country is severely affected by the covid19 pandemic, people are acclimatized to the idea of work from home and social distancing. There has been a…
Short Survey On QSR
Background & Coverage: As the country is gingerly stepping out of the COVID related restrictions, Median Research thought of running a short survey amongst its panel members on Quick Service…
Can dealers emerge stronger in the neo-neo-normal?
With the pandemic, most of the business activities across the globe had come to a halt as several countries closed their airports, ports as well as domestic transportation imposing nation-wide…
A comprehensive read on market research and its implications
Any collection of tactics used to acquire information and better understand a company's target market is known as market research (or marketing research). Businesses utilise this data to improve product…
Strengthening the bond between Manufacturers and Dealers
The prolonged pandemic is isolating the dealer community and bringing a sense of insecurity to their future. With e-commerce becoming the buying and selling point of the future, dealers fear…
How Businesses are Gearing to The Changing Behavior of Consumers
When the lockdown period was extended and the state of West Bengal closed completely, to keep commercial goods accessible the e-commerce delivery was kept active. West Bengal is among the…