Tiffin Choices – Moms Vs Kids
When it comes providing tiffin to kids at school, we clearly have two parties in the picture – the parents and the kids – with the first party continually trying…
The Indian Women’s Journey Through The Pandemic
In trying to map the changes that were brought about by the pandemic in the last two years in the minds and lives of the common people, we have conducted…
How Small and Medium Businesses in India Are Faring Post Pandemic
Small businesses (having employee size of 1 to 99) and medium businesses (having employees between 100 and 999) have faced critical barriers in the past two years in terms of…
Why Panel Based Research
Research panel – a term that has become increasingly common in the context of research companies, especially the ones that deal in market research. A short discussion on the why-s…
Café – what consumers are looking for?
Looking for a munch break or a head-calmer window in between hectic office hours or some cool evening gupshup with the partner – the city folk has a common destination…
Serial Viewership
Daily soaps – or serials, in popular terminology – are a major market-holder of the television entertainment industry. Nothing provides a more constant and sustainable source of entertainment as daily…
TRAVEL
The Covid-induced lockdowns have been a dampener to tourists and travelers for close to two years. The yearning for packing a suitcase and leaving for a trip – big or…
Understanding Psychography Of Customers
Do I know well who are my customers? What is the best way to reach them? In this competitive world it is extremely important to understand the need of your…
SHORT SURVEY ON PUJA FESTIVAL
BACKGROUND Durga puja is the biggest festival which is celebrated with friends and family together. People wait eagerly for Durga puja and plan well ahead – what to do over…
SHORT SURVEY ON OTT VIEWERSHIP
Background and Coverage As the country is severely affected by the covid19 pandemic, people are acclimatized to the idea of work from home and social distancing. There has been a…